6月14日，由中国饮料工业协会主办，鲜活果汁有限公司承办的“中饮协新零售饮品分会成立大会预备会”在昆山召开。中国饮料工业协会理事长赵亚利、鲜活果汁有限公司董事长(分会筹备组副组长)黄国晃出席会议并分别致辞。

来自快乐柠檬、乐乐茶、太平洋咖啡、德克士、金米兰、巡茶、700CC、麦隆咖啡、吾饮良品、蜜雪冰城、星巴克、85°C、奈雪の茶、贡茶、快乐番薯、瑞幸咖啡、鲜活果汁、大闽、佳禾、味全、天福茗茶、康富、富士康、京东物流、美团点评的25家企业代表共50余人参加会议。

中国饮料工业协会赵亚利理事长与参加本次预备会的代表亲切交流，指出“中饮协新零售饮品分会”的成立将对促进中国饮料行业的发展具有积极的影响作用，并对分会正式成立前的各项筹备工作指明了方向，希望与会企业积极参与分会的各项工作，商议解决共性问题，携手并进为行业的可持续发展贡献力量。

在本次预备会上，分会筹备组围绕“中饮协新零售饮品分会筹备工作汇报与思考”、“《食品安全标准 饮料》修订事宜”、“新零售饮品分会工作条例中重点内容”、“中饮协新零售饮品分会2019-2020年主要工作”等内容作了主题介绍。

参会企业不仅介绍了各自企业的最新动态，同时就共同关心的话题：行业标准法规体系的构建、行业高素质人才培养、分会成立大会日程、中华流行饮品大赛模式及赛制、分会成立后主要工作内容等进行了广泛而深入的交流。会后参会企业纷纷表示筹备组提出的相关方案可行，愿意为分会的成立及相关工作献计出力，希望分会更好的为行业和企业服务，携手精诚合作，共同发展进步。

“中饮协新零售饮品分会”旨在搭建新零售饮品行业和广大企业“沟通、规范、合作、创新”的平台，促进健康可持续发展。分会成立大会将于2019年11月20日在上海与2019中国饮料工业协会年会和CBST2019展会同期召开。本次预备会的成功举办，为分会会员招募及分会正式成立注入了前进的动力，“中华流行饮品大赛”分区赛及“CBST2019新零售饮品展示专区”招展等工作也将正式启动。满载着行业的希冀和企业的期盼，新零售饮品分会呼之欲出，各项工作稳步推进，相约11月上海，我们不见不散!

Preparatory Meeting of the Inaugural Meeting of China Beverage Industry Association New Retail Beverage Branch was Held in Kunshan

On June 14th, the Preparatory Meeting of the Inaugural Meeting of China Beverage Industry Association New Retail Beverage Branch, hosted by the China Beverage Industry Association and organized by Sunjuice HoldingsCo., Ltd., was held in Kunshan. Zhao Yali, chairman of China Beverage Industry Association and Huang Guohuang, Chairman of Board of Director of Sunjuice Holdings Co., Ltd. (deputy team leader of the Branch Preparatory Group)attended the meeting and delivered speeches respectively.

50 representatives from 25 enterprises joined the meeting, including Happy Lemon, Lelecha, the Pacific Coffee, Dicos, Milan Gold, R&B Tea, 700CC, Mellower Coffee, Idrink, MXBC, Starbucks, 85°C, Naixuecha, Gongcha, Happy Sweet Patato, Luckin Coffee, Sunjuice, Damin, Jiahe,Wei Chuan, Tianfu Tea, Cornelius, Foxconn, JD Logistics, and Meituan.

ZhaoYali, chairman of China Beverage Industry Association, cordially exchanged views with representatives in this meeting, pointing out that the establishment of “the China Beverage Industry Association New Retail Beverage Branch” will have a positive impact on promoting the China beverage industry. She pointed out the direction of the preparatory work before official establishment of the branch, hoping the enterprises in the meeting will actively participate in the preparation, discuss and resolve common problems and work together to contribute to the sustainable development of the industry. Inthis preparatory meeting, the branch preparatory group delivered introduction to the topics “Reporting and Thinking on the Preparations for the ChinaBeverage Industry Association New Retail Beverage Branch”, “Matters onRevising Food Safety Standard Beverage”, “Key Content of Work Regulations of the New Retail Beverage Branch” and “Main Tasks of the ChinaBeverage Industry Association New Retail Beverage Branch in 2019-2020”.

The representatives not only introduced the latest developments of their enterprises, but also had extensively and deeply communication on topics: the construction of industry standards and regulations, the cultivation of high-quality talents in the industry, the agenda of the establishment of the branch, the mode of the China popular beverage contest and the competition system, and the main tasks after the establishment of the branch. After the meeting, the representatives all agreed on the relevant proposals put forward by the preparatory group, and they are willing to contribute to the establishment of the branch and related work, hoping that the branch will better serve the industry and enterprises, and work together to develop and progress together.

“the China Beverage Industry Association New Retail Beverage Branch” aims to build a platform for “Communication, Regulation, Cooperation and Innovation” for new retail beverage industries and corporations, and to promote the healthy and sustainable development. The inaugural meeting of the branch will be held concurrently with CBST2019. The success in this preparatory meeting has provided the motivation for branch member recruitment and the formal establishment of the branch. “China Popular Beverage Contest” Division Contest and exhibitor recruitment of “CBST2019 New Retail Beverage Exhibition Zone” will also be officially launched. With the hopes of the industry and enterprises, the New Retail Beverage Branch is ready to be established, and all the preparation work is steadily moving forward. Let’s meet in Shanghai in November!