作为亚洲地区饮料工业领域首屈一指的品牌专业展会，CBST中国饮料工业科技展的行业影响力日益增强，受到了越来越多饮料全产业链企业的关注与亲睐。2017年11月22-24日，CBST2017第八届中国国际饮料工业科技展将在上海新国际博览中心隆重举行，加之一年一度的中国饮料工业协会年会同期举行，众多行业巨头共聚上海， CBST2017将再次成为年度最受瞩目的行业盛会。
    参加如此大规模的行业盛会，众多参展商摩拳擦掌，跃跃欲试。如何吸引更多的参观者来到公司展位？如果吸引更多的采购商了解公司产品达成签约意向？如何有效提高公司知名度和品牌影响力？相信是所有参展商最为关心的问题。为此，编者归纳了一些有效的展会宣传经验与参展商分享：
一、展前宣传工作不可忽视
    据统计，展前寄发参观邀请函的参展商，观众光顾的概率要比其他没有进行展前邀请的参展商大4倍。
    建议参展商于展会前在行业专业杂志（如《中国饮料》、《饮料工业》）以及CBST2017展会会刊上刊登公司广告及展出产品的特别报道。并提前将刊有公司宣传资料寄给目标客户，并向他们介绍CBST展会上将要展出的产品。赠送展会入场券或贵宾卡，让客户感受到对他的诚挚邀请。 
 
二、展位设计要抓人眼球
    很多观众和采购商都是到了现场才临时决定参观哪些展位，那么布局合理、创意新颖的展位总是能快速有效的吸引到他们的注意。
    建议参展商在展位设计方面以新颖的设计来突显自己的展位，展示自己的个性，强调与众不同。展位装饰尽可能使用大胆抢眼的颜色，避免那些容易融入背景的中性颜色。
    规模较大的展位，应凭借自身的面积以及醒目的企业标识，吸引观众和采购商的眼球。而规模较小的展位，要想引人注意，应巧妙使用灯光，尽可能使小展位“耀眼”起来，提高展品识别度。
 
三、制作宣传物料精准派发
    据了解，50%的参观者漫无目标却四处收集资料，展览会上发出的资料有25%在30分钟内被随手丢弃。比较好的方法是印制两类不同形式的资料，一种是印制简单、内容概括的资料，可以发给每一位参观者；另一种是成套印刷精美、专业性强的资料，只发给专业客户。
    制作比较实用、大个、结实的手提袋，在方便参观者和采购商收集大量资料的同时，也更好的对本企业的公司、品牌、业务进行流动宣传。比如，制作精美耐用的环保袋，许多观众争相索取，使得展馆随处都可见企业的LOGO，展后也有更多的人继续使用这些环保袋，无形中为该企业做了广告宣传。
    随着CBST2017开展的时间日益临近，相信参展商早已紧锣密布地准备着展会的各项准备工作。CBST2017组委会亦将秉承专业、专注、高效的服务理念，提供便利、专业化的服务，我们将帮助您充分利用CBST的平台，奏响参展最强音！
    AS the leading brand professional exhibition in beverage industry in Asia, China International Beverage Industry Exhibition on Science and Technology (CBST) is having more and more influence on the industry, attracting attention and preference from more and more enterprises in beverage whole industry chain. During Nov.22-24,2017, the 8^th China International Beverage Industry Exhibition on Science and Technology (CBST2017) will be held in Shanghai New International Expo Center. Meanwhile, the Annual Conference of China Beverage Industry Association will be held. Numbers of industry giants gather in Shanghai. CBST2017 will, once again, become the industry’s most eye-catching event.
    In order to participate in such a large-scale industry event, exhibitors are busy with elaborate preparation. How to attract more visitors to the booth? How to attract more buyers to learn about products and have intention to sign contracts? How to efficiently improve company’s reputation and brand influence? We believe that these questions are of the most concern of exhibitors. Thus, some effective exhibition promotion experience will be shared in the following.

1. Promotion before the Exhibition cannot be overlooked

    According to statistics, visitor rate of exhibitors who send invitation before the Exhibition is 5 times that of exhibitors who do not deliver invitation.
    It is recommended that exhibitor publish company advertisements and product reports in industrial professional magazine (e.g. China Beverage, Beverage Industry) and CBST2017 Exhibition Catalogue, and distribute the magazines with company information to targeted clients to introduce products to be exhibited in CBST2017. Delivering tickets or VIP cards to client to express the sincere invitation.

2. Exhibition booth design should be attractive

    Many visitors and buyers will decide which booth to visit at the moment that they are already in the Exhibition. Thus, booth with reasonable layout and creative design can also effective catch their eyes.
    It is suggested that exhibitors highlight their own booth by adopting creative design, thus showing the specific character and differences with others. Booth decoration should use eye-catching colors as much as possible and avoid neutral color that may be integrated into the background.
    For exhibition booth with large scale, it is suggested to attract visitors and buyers by its booth area and conspicuous company logo. For smaller ones, lights are available to increase exhibits recognition by making the booth more “dazzling”.
 

3. Promotion materials should be delivered accurately

    It is understood that 50% of the visitors are collecting promotion materials without any targeting, and 25% of promotion materials distributed will be discarded within 30 mins. A better method is to publish two different formats of promotion material: one is with simple and brief information, which can be distributed to every visitor; the other one is a set of material that is well designed with professional information and will be delivered to professional visitors only.
    Using more practical, large and solid bag can bring convenience of collecting materials to visitors and buyers. Moreover, it is a mobile promotion for company, brand and business operation. For example, the production of good-looking and durable bags will attract visitors to obtain one, so the company logo printed on the bag will be shown everywhere in the exhibition hall. After the Exhibition, some people will keep using these bag, which is a promotion for the company.
 
    With the coming of CBST2017, we believe that exhibitors have been prepared in full swing. The Organizing Committee of CBST2017 will also uphold service philosophy of professional, focused and efficient and provide convenient and professional services. We will help you make full use of the platform of CBST to play the strongest sound!