当前消费升级和经济结构优化已成为拉动我国经济增长的新引擎，中国饮料行业转型升级的成果也已初步显现，饮料新品层出不穷，为行业未来发展注入了新的活力。但从目前的整体情况来看，中国饮料行业依然面临着结构调整与产能过剩的双重压力。
    伴随饮料行业的发展，饮料装备制造企业已形成了较为完整的产品制造体系，但依然面临着残酷的市场竞争与价格竞争，市场上更多同质化产品的出现压缩了供应商企业的议价空间 ，议价能力大大降低，订单条件也更加苛刻。因此面对如此白热化的市场竞争环境，装备制造业产品的创新升级是解决当前问题的根本。选择更加高效、更具针对性的营销途径将成为众多饮料装备制造企业必须采取的手段。
    当前，装备制造业进行大覆盖面的品牌形象和创新成果宣传的主要渠道就是参与高规格的行业展会。当前国内展会市场鱼龙混杂，展商如何选择参加适合本企业的展会显的尤为重要。据了解，由于参展成本的逐年上升，目前企业选择参加展会非常谨慎，规模和影响力偏小的展会，逐渐淡出企业参展选择视线，行业影响力大的专业展会逐渐成为业内企业首选，以此保证获得最佳的参展效果。建立优势品牌，扩大宣传力度，立足产品质量和创新，采取合理的市场策略将是企业发展的重要途径。
    CBST中国国际饮料工业科技展作为中国唯一以饮料工业科技为主体的专业展会，高性价比、高人气、高质量的专业观众，完全能够满足饮料装备制造企业的参展宣传需求。
    CBST主办方中国饮料工业协会，现拥有会员600余家，国内外知名饮料品牌企业均为协会会员，会员企业的饮料产量占全国80%以上，组织活动涵盖数万家企业，代表着中国饮料企业的根本利益；这使得CBST展会拥有着得天独厚的行业影响力与号召力。发挥主办方全产业链枢纽优势，借助协会独有数据库，使得CBST在观众邀约工作上精准有效。“专业观众最多、专业观众决策能力最强、海外观众逐届增多”已经成为CBST 的魅力所在。
    CBST2017第八届中国国际饮料工业科技展将于2017年11月22-24日在上海新国际博览中心N1-N4隆重召开。诚挚邀请饮料装备制造企业的参展，CBST 将竭诚为您打好企业品牌的营销战！

    At present, consumption upgrade and economic structure optimization have become new motivation to stimulate China’s economic growth, while achievements of China beverage industry transformation and upgrading have preliminarily appeared. New beverage products are continuously introduced to the market, adding new vitality to the development of the industry. However, as can be seen from the current overall situation, China beverage industry is still faced with pressure of structural adjustment and excess capacity.
    With the development of the beverage industry, a relatively complete product manufacturing system has been established in beverage equipment manufacturing enterprises. However, the industry is still faced with serious market competition and price competition. The emergence of similar products in the market has reduced the suppliers’ bargaining probability and bargaining power, but harsher terms for orders. Therefore, facing such a fiercely competitive market environment, the key to these issues is to innovatively upgrade equipment manufacturing industry products. It is a must for enterprises in this industry to choose a more efficient and targeted marketing approach.
    Currently, the primary approach for equipment manufacturing industry to establish brand image in a large coverage and conduct promotion of innovative achievements is to participate in high-level industry exhibition. Quality of domestic exhibitions various a lot. Thus, how to select an appropriate exhibition has become an essential issue for exhibitors. It is known that the exhibiting cost is gradually increasing, so enterprises are very cautious to choose exhibitions. Those with relatively small scale and influence are gradually fading out, while professional exhibitions with major influence are gradually becoming the preferred ones to ensure the best effects. To establish premium brand, expand promotion, and take reasonable marketing strategy based on product quality and innovation will be important ways for enterprise development.
    China International Beverage Industry Exhibition on Science and Technology (CBST), as the only professional exhibition that is themed at beverage industry technology and possesses high quality visitors, is able to adequately fulfil promotion requirements of corporations in beverage equipment manufacturing industry.
    China Beverage Industry Association (CBIA), hoster of CBST, has more than 600 members from international and domestic well-known beverage brands. Beverage output of member companies stands for above 80% of national beverage output. Activities held by CBIA covering tens of thousands of companies, representing the fundamental interests of China beverage corporations. For the above reasons, CBST has enjoyed advantaged industrial influence and charisma. Based on the advantages of whole industry chain hub and unique data base, CBST is accurate and efficient in inviting visitors. “The largest number of specialized visitors, the strongest decision marking ability of audience and the gradually increasing number of overseas visitors” has become the charm of CBST.
    The 8^th China International Beverage Industry Exhibition on Science & Technology will be held during Nov.22-24, 2017 in Hall N1-N4, Shanghai New International Expo Center. We are sincerely inviting exhibitors in beverage equipment manufacturing companies to join in the exhibition. CBST will endeavor to facilitate brand marketing of your company!